VC Group: Initiating GOLDEN HARVEST with ‘Buy’

VC Group said it is beginning coverage of cinema operator and film producer Orange Sky Golden Harvest Entertainment (Holdings) Ltd (HK: 1132) with a “Buy” recommendation, assigning a 12-month target price of 0.45 hkd representing a 23% upside.

“Golden Harvest is in a strong growth industry with PRC government support. The cinema box office receipts for China grew 41% CAGR from Rmb 3.3 billion in 2007 to Rmb 13.1 billion in 2011,” VC said.

Golden Harvest cinemas are a common sight in Singapore

The research house added that according to the 12th 5-Year Plan, receipts will grow to Rmb 30 billion by 2014, suggesting a CAGR of 31.7% during 2011-14e.

“We expect the strong growth to continue due to the increases in income levels, low penetration rates, aggressive expansion plans of the industry players and relaxation of the annual imported film quota from 20 to 34.”

China remains Golden Harvest's main growth sphere

Orange Sky Golden Harvest has been expanding aggressively since 2009 in the PRC.

“OSGH’s number of screens in the PRC increased from 21 in Dec 2009 to 235 in May 2012, and the company targets to have 80 cinemas and 600 screens in operation by Dec 2013.


"Based on the expected number of new screens, we expect OSGH’s PRC box office receipts to grow at CAGR of 68% during 2011-14e,” VC said.

The research house said it believes OSGH offers investors an alternative investment channel to capitalize on the exponential growth of the China film market with a relatively low valuation when compared with its A-share peers.

“Assuming that its PRC expansion plan will materialize, we expect the percentage of China revenue will increase from 29% in 2011 to 56% in 2014e.

Orange Sky recently 0.355 hkd

"Our 2012e P/E is 9.9x, lower than the average of its PRC peers’ 26.0x.”

VC said that current fill rates of OSGH’s China cinemas are catching up as it takes time for the new cinemas to ramp up.

“As such, we believe OSGH will enter its key harvest period from 2014 onwards.

"China’s film exhibition is a strong growth industry with low penetration.”

Cinema box office receipts for the China market grew at 41% CAGR from 2007 to 2011.

“This was supported by the strong growth of the number of cinemas, the number of films and the rising purchasing power of the population. The growth outperformed that of the overall economy and showed no signs of slowing down despite the global economic crisis from 2008-2009.”

VC said it expects strong growth of box office receipts to continue due to: 1. Rising income levels 2. Low penetration rates 3. Aggressive industry expansion plans, and  4. Government support.

See also:

GOLDEN HARVEST: Singapore Top Cinema Play's Profit Up 37% On PRC Story


GOLDEN HARVEST: Seeing Gold In Silver Screens

TWO THUMBS DOWN: What’s Holding Back Cinema Stocks?

Belle is enduring inventory issues.  Photo: Company

Kingston: BELLE Enduring Anemic Economy

Kingston Securities said that it is assigning a target price of 13.8 hkd to leading Chinese footwear play Belle International (HK: 1880).

The Buy-in Price is 12.5 hkd while the Stop Loss is 12.0 hkd.

“The changes in the macroeconomic environment had a negative impact on Belle. Same store sales (SSS) growth experienced a notable growth slowdown in H2 2011,” Kingston said.

The research house added that following the 8.2% SSS growth in footwear business in Q4 2011, the Group’s SSS growth reported a further decrease to 2.8% in Q1 2012, while the sportswear business had a SSS decline of 2.4%.

“The excess inventory level has led to frequent promotions, hurting the overall GPM and profitability in the industry. Yet, the Group possessed a strong bargaining power coupled with relatively low concessionaire rates.

Belle recently 13.12 hkd

“Because of the significant differences in business models and profitability between the segments, footwear segment sales grew at a faster rate than sportswear.”

Kingston added that the acquisition of Big Step Ltd creates synergies with the Group’s other businesses, and will enhance overall profitability.

“It was estimated that the acquisition will bring about RMB 2 billion revenue to the Group. Other than that, the Group started to engage in the mid-low end women’s footwear by the brand of 15MINS, but the business scale is still small when compared with Daphne International. (HK: 210).

See also:

BAOFENG Value ‘Shoe In’; Generous VST Payout; COMTEC Tenacious

BAOFENG ‘Buy’ On 2011; PRC CONSUMER Plays ‘Mixed Bag’


MISS ASIA Contestants Lend ‘Hand’ To China’s Top Slipper Play


Bocom: HK-LISTED BANKS Kept ‘Outperform’

Bocom International said it is maintaining its “Outperform” rating on Hong Kong-listed lenders.

“Beijing recently unveiled a series of policies to strengthen the cooperation between Mainland China and Hong Kong, hoping to support the city’s economic development. In terms of financial support, the central government will encourage foreign investors to use RMB to conduct trade settlements and investment in Hong Kong, improving the variety of offshore RMB-based services in the city.

BOCHK recently 23.60 hkd

"In addition, it will also facilitate the long-term investments from Hong Kong in the mainland's capital market,” the brokerage said.

“Meanwhile, Hong Kong financial institutions will be allowed to set up consumer finance companies in Guangdong Province. The central government will push forward joint ventures for stock exchanges in Hong Kong, Shenzhen and Shanghai, as well as issue bourse-traded funds listed on both the Hong Kong and mainland stock markets.”

Bocom is maintaining its “LT-Buy” rating for BOCHK and “Neutral” rating for HSBC & HKEx.

“While the latest policies are favorable to BOCHK and HKEx and could bring about some short-term trading opportunities, the impact would largely rely on how the Government implements these policies.

“Since the current valuations have priced in the growth of RMB businesses, share prices of BOCHK and HSBC will be boosted only if the new measures could lead to stronger-than-expected growth.”

See also:


CASH COWS: Banks Top 2011 China Earners

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