Excerpts from latest analyst reports...

SHANGHAI MIN to raise HK$553-737 million in IPO this month

Shanghai Min owns and operates restaurants under a portfolio of Chinese cuisine brands spanning diverse market segments.
Photo: dianping.com

UOB Kay Hian said that PRC restaurant chain Shanghai Min (HK: 1147) is well-placed to grow its market share.

“Shanghai Min continues to solidify its leading market position by capitalizing on brand recognition, consistent food quality and superior dining experiences, and is well-positioned for significant growth.”

The full-service restaurant chain targeting the mid- to high-end market segment is planning to raise between 553-737 mln hkd in a Sept 28 IPO.

The offer price for the 335 mln shares will be set between 1.65-2.20 hkd per share with the public offer taking place between Sept 15-20, with Bank of America, Merrill Lynch and Standard Chartered as the sponsors.

Shanghai Min owns and operates restaurants under a portfolio of Chinese cuisine brands spanning diverse market segments.

"Shanghai Xiao Nan Guo” is its core brand and a premier mid- to high-end restaurant chain with 47 restaurants, “Maison De L’Hui” is a recently-developed high-end brand focused on business clientele with four restaurants, and “The Dining Room” is a pilot casual dining brand to be launched by the end of 2011 in Hong Kong.

“In recognition of its reputation and market awareness, the Xiao Nan Guo brand, with a history since 1987, has been designated as a “Well-known Trademark” by the SAIC (the State Administration of Industry and Commerce of the PRC),” UOB added.

Xiao Nan Guo Premier outlet in One Peking building in HK: Xiao Nan Guo is Shanghai Min's core brand and a premier mid- to high-end restaurant chain. Photo: Internet

Established Hub-and-spoke Network  

Shanghai Min has developed and implemented a distinctive hub-and-spoke network expansion strategy, under which it initially establishes restaurant locations in key economic centers, such as Shanghai, Beijing and Hong Kong, and subsequently expands into neighboring cities.

“Through this strategy, the company seeks to leverage its consolidated procurement, logistics and corporate management functions through its central kitchens and central warehouses located in strategic hubs where the number of its restaurants has reached a critical mass,” UOB said.

Use of Proceeds

57.3%: (333 mln hkd) Open new restaurants including five in 4Q11, 26 and 33 new restaurants in 2012 and 2013, respectively. 37.5%: (218 mln hkd) Repay bank loans. 5.2%: (30 mln hkd) Other.

See also: MING FAI: Hotel & Airline Supplier Has Standout 1H, Yet Shares At 52-Wk Low


BOCOM: ‘Market perform’ call on PRC PROPERTY maintained

Bocom International said it is maintaining its ‘market perform’ recommendation on Mainland China’s property sector.

Greentown recent price: 5.83 hkd

“There is a lack of catalysts for bottom fishing. For a quick review of the leverage and inventory conditions after 1H11 results, it is observed that net gearing jumped to 68% as at end-1H11, driven largely by Greentown China (HK: 3900), but bankruptcy risk is not a serious threat yet,” Bocom said.

It added that inventory turnover has been maintained at normal levels, but the brokerage believes it likely to deteriorate in the coming months, especially in case of disappointing sales.

“Looking forward, the anticipation of disappointing sales in the coming peak season is prevailing. We expect developers, especially those with sales still far from targets, will employ low-profile price cuts and discount offering strategies to boost sales volumes.”

Greentown is a ‘sell’ as its net gearing rose further to 243% as at end-1H11.

Bocom said the sector’s valuation looks “undemanding” but still lacks catalysts at the moment.

See also: BAOFENG: HK Flagship Store To Solidify Slamdunk NBA Tieup

BOCOM: ‘Outperform’ call on PRC INSURANCE maintained

Bocom International said it is maintaining its ‘outperform’ recommendation on Mainland China’s insurance sector, with Ping An (HK: 2318) its top pick.

In the first eight months of 2011, the PRC insurance sector lagged behind benchmark Hang Seng Index by 10.53% due to poor performance of Ping An and China Life, but AIA and PICC recorded positive returns.

Ping An recent price: 59.25 hkd

In 1H11, life insurance reported fair results, while P&C insurance companies announced higher than expected results.

“We think the market should not expect too much in 2H, due to the still weak bank insurance channel. Though we think the adverse environment for the life insurance industry may continue in 4Q, we can find still something positive, as the CPI will go down in 4Q,” Bocom said.

It added that with a much smaller global debt crisis, a more solid Chinese economy and an industry transition from quantity to quality, it thinks the life insurance companies are facing a more complex but optimistic prospect than in 2008 and the industry will certainly go through short-term difficulties and regain strong growth in the next year or two.

“We choose Ping An as our top-pick for we believe it has the greatest room for improvement of its life insurance business. For conservative investors, we recommend AIA and PICC, considering their solid and tangible performances.”

See also: What Bear Market? 11 IPOs Eye 77 Bln Hkd In Sept, Including Hongguo

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#1 Alin 2011-09-20 13:10
They say restauranteurs have the hardest jobs (save miners) and the highest failure rate. But Shanghai Min has an established brand image, upscale position, and such an aggressive expansion policy that one can't help believe they know what they're doing.

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