Click to check out the above video from the Dukang event. Dukang is promoting baijiu consumption in Asian countries outside China in a Baijiu Cultural World Tour jointly organized with Henan Foreign Affairs Office. Delegates to the first stop of the world tour in Singapore heard world-class classical Chinese musicians and tasted baijiu.

Photos by Sim Kih

Zhou-TaoDowning just a tiny cup of baijiu greatly uplifts Dukang CEO Zhou Tao's spirit.  Mr Zhou, 42, was promoted to be the Group's executive chairman and CEO on 28 March.  He was formerly deputy chairman and CEO.

AT THE signing ceremony of two important agreements for SGX-listed Dukang Distillers, delegates heard the best in traditional Chinese music and learnt how baijiu contributes to China’s business culture.

Drinking baijiu creates a relaxing social atmosphere.

Indeed, baijiu is an indispensable beverage on dinner tables at business and official functions in China.

400_tripartite-agreementL-R: Henan Alcoholic Beverages Industry Association president Xiong Yu Liang, Luoyang Dukang  general manager Miao Guo Jun, Charles Oon - founder and president of Chinese Baijiu Association (Singapore)

Immediately following the endorsement of the “Dukang” brand of baijiu as one of the appointed baijiu for China's government to serve foreign dignitaries, the leading producer of baijiu in Henan embarked on a Baijiu Cultural World Tour to help Asian cultures outside China appreciate this fine beverage.

It kicked off the campaign with a grand one-day event in Singapore at Swissotel Stamford Hotel on Monday, 22 April.

"Promoting baijiu outside China is not merely a commercial decision for Dukang.  We are also fulfilling our corporate social responsibility in public education," said CEO Zhou Tao at the event.

400_distributor-agreementJeffrey Chan (Oasis Global general manager, left) signs agreement to distribute Dukang's baijiu in Southeast Asia. On the right is Luoyang Dukang deputy general manager Chen Tao.

Two momentous ceremonies for Dukang were commemorated:

The first: the tripartite agreement involving the Henan Provincial Alcoholic Beverages Industry Association, the Chinese Baijiu Association (Singapore) and the Group on the strategic partnership to promote the “Dukang” brand baijiu in Singapore and other parts of Asia.

This was witnessed by delegates who are foreign affairs officials from Beijing and Henan as well as from the Chinese Embassy in Singapore.

william-fong-n-kathyDinner guests: L-R: Handoko Zhou (Food Empire finance manager), William Fong (Food Empire CFO), Kathy Zhang (Financial PR managing director), Wang Zhen Sheng (Luoyang Dukang sales supervisor).

400_sommelier_n_associationDelegates got to hear a short talk on wine appreciation first-hand by national-level sommelier, Mr Fu Chun Sheng (left).
On the right is Henan Alcoholic Beverages Industry Association president, Mr Xiong Yu Liang.

The second ceremony was the signing of a letter of intent between Dukang Distillers and a leading baijiu distributor in Singapore, Oasis Global, for the distributorship of the “Dukang” brand of baijiu.

Oasis Global is Singapore’s sole distributor of top-tier baijiu brands such as Kweichow Moutai and has a vast network baijiu distribution channels in Southast Asia.

400_musicianDelegates were treated to an expert performance on the ancient Chinese musical instrument, Guqin, by Zhang Zi Sheng, the deputy Secretary-in-Chief of China National Musical Instrument Association. Mr Zhang is known in China as the Richard Clayderman of Guqin.Delegates learnt the steeped traditions of baijiu and tasted Dukang's iconic beverage, Jiuzu Dukang.

"We hope our joint efforts with Oasis Global will make Dukang a household name," said Charles Oon, the founder and president of Chinese Baijiu Association (Singapore).

The local leg of the Baijiu Cultural World Tour was co-hosted by Chinese Baijiu Association (Singapore).

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