IN SINGAPORE, PEOPLE ARE less keen to spend hours browsing for deals at half-yearly travel fairs, which have seen attendance fall in recent years.

AsiaTravel.com is now pioneering Singapore's first online travel fair, in conjunction with DBS Bank.

For the millions of DBS and POSB credit card holders, the 13-day fair (http://asiatravel.com/dbstravel) which started on Feb 23 and ends on Mar 6 offers over 8 million travel products worldwide. 

Its features include:

√  Support by round-the-clock customer service hot lines and live chat, 
√  DBS-sponsored gifts such as luggage, 
√  Online games and contests to make every purchase just as fun and rewarding. 


Fred Seow, Senior Vice President Marketing & B2B of Asiatravel said: "We believe the application of technology allows consumers to shop at their convenience, provides instant confirmation for last minute purchases and can take place over a longer duration without causing additional resources like manpower, rental and so forth for travel suppliers.

"We are appreciative of the many travel suppliers who supported this initiative with special rates and prizes. We believe this might be the most appropriate format for future travel fairs and we intend to pursue this direction in countries like China, India, Philippines, Malaysia and Thailand.”

To Boh Tuang Poh, executive chairman of AsiaTravel.com Holdings, the virtual travel fair is one of the first fruits from the company's multi-year investments in upping its game.

"We have invested heavily over the years and are now ready to ramp up revenue quickly through our multi-channel distribution positioning. The travel fair is one of the programs under the B2B2C channel.

"Most competitors are single travel product vertical players. We are now a horizontal player with multi-products, multi-platforms and multi-channel distribution."


This can be illustrated as follows:


infographic2.16


There's another exciting growth phase to come for AsiaTravel.com. Check out: 

You may also be interested in:


You have no rights to post comments

Counter NameLastChange
AEM Holdings2.480-0.020
Best World2.4700.020
Boustead Singapore0.955-0.005
Broadway Ind0.1390.012
China Aviation Oil (S)0.9500.010
China Sunsine0.410-
ComfortDelGro1.480-
Delfi Limited0.9250.005
Food Empire1.360-
Fortress Minerals0.320-
Geo Energy Res0.325-0.010
Hong Leong Finance2.490-
Hongkong Land (USD)2.990-0.050
InnoTek0.5350.025
ISDN Holdings0.3100.005
ISOTeam0.0410.001
IX Biopharma0.052-
KSH Holdings0.250-
Leader Env0.049-0.001
Ley Choon0.044-0.001
Marco Polo Marine0.0690.003
Mermaid Maritime0.1470.010
Nordic Group0.365-
Oxley Holdings0.090-
REX International0.1460.002
Riverstone0.760-0.010
Southern Alliance Mining0.485-
Straco Corp.0.4950.005
Sunpower Group0.220-
The Trendlines0.070-0.002
Totm Technologies0.025-
Uni-Asia Group0.820-
Wilmar Intl3.5400.010
Yangzijiang Shipbldg1.770-0.050
 

We have 632 guests and one member online

rss_2 NextInsight - Latest News