kino_myn_stage
In Yangon last Saturday: (L-R) Chong Ka Wee (CEO, Kino Biotech) and Ting Yen Hock (Executive Chairman, Kino Biotech) presenting a gift to Dr Win Si Thu (MD, Medi Myanmar Group) and Dr Su Hla Han (Executive Director, Medi Myanmar Group).

     
Watch critically acclaimed PRC actress Zhao Wei endorsing Kino Biotech's beauty drinks.


Photos courtesy of Kino Biotech


STEP INTO the stores of
Watsons, Guardian Pharmacy, Cold Storage and Giant, and one can't help but notice the ubiquitous Kinohimitsu brand.

Women, in particular, are familiar with Kinohimitsu beauty and collagen drink, the No. 1 selling brand in Malaysia and Singapore for three consecutive years
from 2008 to 2010.

The drinks, as well as health pads, healthcare tea, facial masks, cleanser, body cream and other skin care products, are manufactured by Kino Biotech, a healthcare and beauty company based in Singapore and listed in Taiwan.

Aside from Kinohimitsu, Kino Biotech’s Activa and Xpertise are brandnames which are gaining popularity in Singapore.

kino_myn_group
L-R: Chong Ka Wee (CEO, Kino Biotech), Dr. Win Si Thu (MD, Medi Myanmar Group), Ng Cheong Yew (Centre Director from International Enterprise Singapore in Myanmar), Ting Yen Hock (Executive Chairman, Kino Biotech), Goh Kim Hong (Assistant GM of International Sales and Sourcing, Kino Biotech)

Kino Biotech hopes to replicate its success in Mynamar. Last Saturday, the company celebrated its appointment of Medi Myanmar Group to sell and distribute its Kinohimitsu, Activa and Xpertise brands.

About 400 guests attended the event at Traders Hotel in Yangon, including government officials from Myanmar and Singapore, and representatives from trade bodies, business organizations and non-governmental agencies.

Medi Myanmar Group is a leading a distributor of pharmaceutical and healthcare products, medical and fitness equipment, as well as consumer and lifestyle products.

It has a distribution network of more than 1,500 points of sales in Myanmar hypermarkets, supermarkets, pharmacies and grocery stores.

kino_sing
Hip and loud: Launch party in Yangon.

Among the products that will be available on the retail front are Kino Biotech’s award-winning detox juices, collagen drinks and health pads for men and women.

“We expect Myanmar’s healthcare and beauty market to take off with its political and economic liberalization,” said Kino Biotech’s executive chairman, Mr Ting Yen Hock.

The company estimates retail sales of over S$2 million in its first 18 months in Myanmar and projects annual growth of 30%. The first shipment of products went to Myanmar in December 2012.

Myanmar has a healthcare market estimated at around S$400 million and is expected to grow by 6.25 times in the next 10 years to reach S$2.5 billion.

For its established markets, Kino-Biotech is already exporting to China, Malaysia, Vietnam, Thailand and Indonesia.  More than 80% of its revenue come from outside Singapore.

It is also in talks with distributors in the Middle East to penetrate markets such as Dubai, Saudi Arabia and Kuwait.

kino_2celebs
Celebrities at the launch party.

kino_board

 

kino_prize_harp
Prizes for a lucky draw winner (left), and a gift from the Myanmar distributor to Kino Biotech (right).

 

kino_toast
Toasting with Kinohimitsu drinks are representatives from Kino Biotech, Medi Myanmar and celebrities.

You may also be interested in:


Comments  

#1 Zinc oxide sun protection 2013-07-20 11:45
Thank you for writing like a nice article.You have included very well article on here on here about things. I really like this type’s content. I also like to inform Builds a thin film of micro-fine particles over the skin. This ensures a protective physical barrier over the skin ensuring the most complete protection for your Oxygen skin care all year round.

You have no rights to post comments

Counter NameLastChange
AEM Holdings2.3800.080
Avi-Tech Electronics0.265-
Best World1.7100.010
Broadway Ind0.095-0.001
China Sunsine0.390-
ComfortDelGro1.3700.010
Delfi Limited0.9400.010
Food Empire1.4300.010
Fortress Minerals0.260-0.020
Geo Energy Res0.355-0.005
GSS Energy0.027-
Hong Leong Finance2.4800.010
Hongkong Land (USD)3.060-0.090
InnoTek0.440-
ISDN Holdings0.320-
ISOTeam0.035-
IX Biopharma0.0460.005
Jiutian Chemical0.024-
KSH Holdings0.250-
Leader Env0.050-
Medtecs Intl0.1320.001
Nordic Group0.335-
Oxley Holdings0.0910.001
REX International0.138-0.008
Riverstone0.6700.005
Sinostar PEC0.135-
Southern Alliance Mining0.600-
Straco Corp.0.500-
Sunpower Group0.220-
The Trendlines0.085-
Totm Technologies0.021-
Uni-Asia Group0.800-0.015
Wilmar Intl3.330-0.030
Yangzijiang Shipbldg1.770-0.010
 

We have 1681 guests and one member online

rss_2 NextInsight - Latest News