Best World International has reported a 149% jump in FY15 net profit to S$10.1 million, and proposed a final dividend of 1.5 cents a share (FY14: 0.5 cent). And the story could get real hot -- when the company reaches its goal of becoming a licensed direct-selling company in China.
1. CHINA IS POISED to become the No.1 contributor to Best World International after it is granted a direct-selling licence.
Direct selling is regulated because, among other reasons, the authorities are concerned about social unrest as direct-selling companies can exert significant influence over large numbers of people (distributors).
4. Taiwan was the largest market in 2015 with revenue soaring 148% to $56.4 million in 2015.
"We have good distributors who work very well with management, and they have a very good understanding of our products."
DR's Secret's line of skincare is a hot seller.
With several years of experience working for Best World, many distributors are also very independent in their operation.
5. Distributor morale is high and Best World has just opened its third regional centre -- in Kaoshiung. Revenue is expected to be even higher this year as Best World now has coverage of the north, central and south of Taiwan.
Best World targets to be among Taiwan's Top 10 direct-sellers this year, up from probably the No. 12-14 range in 2015 and No. 20-24 in 2014, says Mr Huang.
6. Indonesia offers a large potential. Last year, Best World attracted a number of "motivated leader distributors" with its new compensation scheme.
Revenue soared 125% to $6.5 million, with weight management products being the main seller.
7. Philippines market tanked (but might come back). Unlike the slow pick-up that gathered a powerful momentum in Taiwan, it was boom and bust in the Philippines.
Sales surged 609% in 2014 and then crashed 85% in 2015 to $2.8 million.
Best World's top distributors were swept away by various gold investment schemes that caught many people's fancy. Some of these were Ponzi scams that subsequently entrapped many victims.
Best World has hired new management in the country and will strive to revive its business there this year.
(Aside from Philippines, other markets that declined -- although a lot less precipitously -- were Thailand, HK, Vietnam and Myanmar).
8. Best World is looking to manufacture its skincare products. This is in order to ensure quality control and to meet an expected surge in demand when it secures a direct-selling licence in China. "The direct-selling licence will lead us to our next phase of growth," says Mr Huang.
|Stock price||38 cents|
|52-week range||18 – 40.5 cents|
|Market cap||S$82.9 million|
|Shares outstanding||220.18 million|
(2 cents/share for FY15)
|Net asset value/share||28.93 cents|
9. New product launches? Sure, Best World has several a year -- but the key lies in what distributors like and what they would tend to promote. Often, they like to stick to the tried-and-tested.
Thus, Best World's growth is not correlated to the new products it launches. Whether a new product takes off lies as much with how it is shared on social media as with its efficacy.
10. Beyond Asia: Best World has set up a regional centre in Dubai with the aim of reaching out to the massive Indian and Filipino communities who work in the Gulf region.
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