Credit Suisse is initiating Chow Sang Sang with an 'Outperform' rating.  Photo: CSS

Credit Suisse: CHOW SANG SANG Initiated ‘Outperform’

Credit Suisse said it is initiating coverage of Chow Sang Sang Jewelry (HK: 116) with an “Outperform” recommendation, assigning a target price of 20.0 hkd based on 10x CY2013 P/E, which implies 0.56x PEG.

“We like its stable earnings outlook and 100% self-operated model which allows a flexible expansion strategy as well as prudent inventory management,” Credit Suisse said.

Despite the overall weakness in gold prices as well as jewelry demand, CSS still registered a solid same store sales growth (SSSG) of around 16% YoY in the April-June quarter in Hong Kong and outperformed the overall Hong Kong market growth of 6.8% YoY.

Stripping out the holding gain/loss, net profits saw 10.6% YoY growth in 1H12.

“With the negative YoY change in gold price narrowing, we expect Chow Sang Sang’s earnings momentum to bottom out in 3Q2012 and recover from 4Q onward.”

Chow Sang Sang plans another 50 new stores this year. Photo: CSS

CSS is trading around its lowest valuation range, which in Credit Suisse’s view is not justified.

“We believe CSS's stable earnings outlook deserves to trade at least the same valuation of Luk Fook (~10x CY2013 P/E). Risks on CSS include unfavorable gold price movement and strong reliance on mainland Chinese visitors to HK/Macau.”

More stable revenue growth

“In our view, Chow Sang Sang -- among the listed jewelers -- is relatively more conservative in terms of POS expansion and sales promotion, which has resulted in more stable sales performance,” Credit Suisse said.

The note to investors added that jewelry sales “were still doing well.”

CSS registered an 11% YoY decline in net profit to HK$439 mln in 1H12, against a 10% YoY increase in revenue to HK$9,096 mln, which was mainly due to the realized net loss of HK$21 mln resulting from adverse gold price trend since February 2012, in contrast to the net gain of HK$80 mln in 1H11.

“While gross margin was impacted by the realized gold inventory holding loss as mentioned above, operating margin was further impacted by the escalated rental and staff expenses.

“However, thanks to the prudent expansion plan, the rental cost to retail revenue ratio only increased marginally from 3.5% in 1H11 to 3.6% in 1H12,” Credit Suisse added.


Earnings momentum to recover from 2H12 onwards

With the negative YoY change in gold price narrowing, Credit Suisse said it expects Chow Sang Sang’s earnings momentum to bottom out in 3Q2012 and recover from 4Q onward.

“Looking ahead into 2H2012, we conservatively assume similar sales momentum as in 1H12, despite the recent gold price rally but expected some gross margin improvement from the rising gold price.

“Overall, we project Chow Sang Sang’s FY12 net profit to drop 4% YoY to HK$1,052 mln. But comparing the 11% YoY decline in net profit in 1H12, we are projecting stronger earnings momentum in 2H12, particularly in 4Q12.”

Cheapest valuation but best-in-class fundamentals

“We believe Chow Sang Sang with its stable earnings outlook deserves to trade at least at the same valuation as Luk Fook (~10x CY2013 P/E), but maybe a discount to Chow Tai Fook (~12x FY3/13 P/E) for its smaller distribution network in China,” Credit Suisse said.

Chow Sang Sang is currently trading at 16.00 hkd with a 52-week range of 15.00-26.2 hkd.

See also:

HK & PRC Retail Rundowns; CHOW SANG SANG Looking Golden

CHOW SANG SANG Sales Surge; Move Over, India?

CHOW SANG SANG Kept At ‘Buy’, HK Property Initiated ‘Outperform’



Lenovo, a high-profile PR client of A-share listed BlueFocus Communication Group, is the world's No.2 PC maker.  Photo: Lenovo

Credit Suisse: LENOVO Kept ‘Outperform’

Credit Suisse said it is maintaining its “Outperform” recommendation on Lenovo Group (HK: 992), the world’s No.2 PC maker, following a major deal by the Chinese firm in Brazil.

On September 6, Lenovo announced its acquisition of a Brazilian CE vendor, CCE, for US$148 million, of which 75% will be paid in cash and the rest in stock.

Lenovo said, it expects earnings accretion in FY13/14. CCE would add ~2% to Lenovo’s last-year revenue.

“Brazil PC distribution is concentrated in PC stores (32% of total) and VARs (36%). Foreign brands use VARs as they lack local distribution relationships with PC stores and local dealers. This is where CCE fits in,” Credit Suisse said.

Lenovo knows the advantage of local distribution relationships from its China PC business, the note to investors said.

“CCE fits with Lenovo’s M&A strategy—strong local brand with local distribution advantages.


“CCE delivers on both, and provides entry into Brazil’s smartphone and LCD TV market, and tax savings.”

Credit Suisse added that Lenovo continues to drive operating scale through organic share gains and M&A, and by optimizing manufacturing.

“Its diversification in enterprise storage, servers and smartphones provides new growth avenues.”

Lenovo is currently trading at 6.36 hkd, with a 52-week range of 4.46-7.66 hkd..

Credit Suisse has a 7.50 hkd target price on the PC firm.

See also:

LENOVO ‘Buy’, Target Up On 1Q; PRC Internet Sector ‘Outperform’

China IR Firm BlueFocus Nearly Triples Its 3Q Revenue

VST: Making ‘IT’ Happen In PRC; Shares Soar 26%

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