This article is republished with permission from Dollars and Sense.
Always Have Affordable Cheap Deals To Attract Customers
One of the most challenging tasks that marketers in F&B outlets have to do is to constantly ensure a steady flow of daily traffic. The reason for this challenge is simple – people just don’t like eating the same food every day.
To attract people to patronise their outlets, McDonald’s will dangle customers with a choice of cheap deals. For example, being able to buy a McChicken burger for $2 and a small fries for $1.
This pricing strategy of McDonald’s is proven and thus practised in Mcdonald’s outlets all over the world. In the US, McDonald’s have its “Everyday Value Menu” that offers some items at $1. It also has the $2.50 “McPick,” which allows customers to choose 2 items from a variety of food.
The idea is simple; attract price-sensitive customers to spend at their outlets, rather than to lose them to other F&B competitors.
|♦ McDonald’s Morning Alarm|
To further remind customers to visit them regularly, McDonald’s offer its customers the chance to earn free drinks, food or special deal through it McDonald’s morning alarm app. Each day, one such deal would be given to customers through their smartphone app.
It’s free. You just head into any McDonald’s outlet, flash the promotion from your smartphone, and earn a free hash brown. What a deal for the customer, and surely, a losing proposition for McDonald’s?
|♦ Build Your Own Burger|
We have shared how McDonald’s has been successful in attracting customers to spend a few dollars with them. Now, the attention turns to how they can extract more spending dollars from less price-sensitive customers.
And that’s how McDonald’s keeps their customers happy, while ensuring that their business continues to expand.