The following article was first published at and is reproduced with permission

ALVIN AND I found ourselves in an industrial building, seated across the table with Eric Kong and Wong Seak Eng, two gentlemen who founded and now run the Aggregate Value Fund.

In place of the customary IWC watches and cuff links-that-cost-more-than-my-monthly-income so fancied by bankers and fund managers, they had on themselves sedate Casios and casual checked shirts that is more High Street than Wall Street.

And instead of regaling us with fancy mission statements and sleek sales pitches about what their fund could do, what we got was interesting, personable conversation and good old fashioned investing advice. We could not have asked for a better way to spend the morning.

We started off by asking Eric how he got started in the industry.

“I realized the power of compounding when I was 28 and while working as a computer engineer with Mindef. I understood that compounding of one's money via Value Investing at the rate of 10, 15% per annum will eventually lead to a sizable portfolio in time to come and decided that this is the industry I must be in. Being the ‘value investor’ I was, I choose to take my CFA at a fraction of the cost of an MBA. After completing that, I had to convince people to take me into the industry. It was not easy, and even when I offered to work free for a fund management company for one year, they did not want to take me. I eventually ended up spending eight and a half years at Yeoman Capital, and that was where I met Seak Eng. I started tracking the returns of my own portfolio in 2005 and realized that I am able to register 17% growth annually. Eventually we both left and decided to start Aggregate on our own.’” EK

aggregate_2013Aggregate's assets under management have now grown to S$32 million. (L-R): Eric Kong, Wong Seak Eng & Teh Hooi Ling (who joined recently from Business Times, ie long after this interview with BigFatPurse). Photo: Company

Aggregate Value Fund is a long only value fund investing in Asia companies. By using quantitative screening to select low PE, low price to growth, low price to cash flow and high dividend yielding stocks, Aggregate is able to filter out the best and subsequently qualitatively study them. 

Unlike the orthodox school of value investing which preaches being focused and buying only five or eight best stocks, the fund is vested in more than 100 stocks from around the region. Each stock makes up at most 2% of the portfolio, with the norm being half to one percent.

“The advantage of this approach is that the chances of blowups and serious permanent impairment is very low.” WSE

“The lesser you have, the more right you have to be with each stock. And in order to be more right, you take less risk. As a result, you achieve lesser returns. By taking on a hundred stocks you are actually willing to take more risk per stock. Yet by being so diversified, we are actually taking less risk as a whole. When you have a hundred stocks, you can invest in that stock without paying too much attention to forecasting the future. I cannot forecast the future, I cannot forecast earnings, but ok, I will take it (because I have 100 stocks to balance me out).” EK

In addition, the fund is not only diversified in terms of the number of stocks, they are also well balanced over geographical regions and industries. However, small caps form the majority of Aggregate’s holdings. Eric explains.

When you screen for value, you will end up with mostly small and mid caps. When they are big caps, most of the time something has happened, perhaps bad news. How we avoid value trap is that we pay attention to the history of the company, the balance sheet, financial strength. That would be the qualitative aspect. Having said that, sometimes the big caps will come and we are not averse to buying them.” EK.

No discussion on value investing would be complete without a mention of Benjamin Graham and Warren Buffett. The influence of both men on the thought processes and the approach towards investing of all in the room is undeniable. While credit goes to himself for constantly reinventing himself as a investor, as a business owner and an astute business person, we all agree that Warren Buffett has grown too big to be playing the game he started off with. The billions he has to constantly juggle has priced him out of seeking value in small and mid caps, and he now has to purchase chunks of mega big corporations to utilize his capital. Many have tried to replicate his investing methods but failed to generate his kind of returns.

“I thought I was Warren Buffett before. I was fortunate to realize early that I am not and cannot be him. No one can be him.” EK.

We also discussed something that is very close to our hearts, the Permanent Portfolio. While the results of creating a Permanent Portfolio and instituting a Value Investing regime will take years to become apparent, they both propagate slow and steady returns over time. Because PP comprises of equities, bonds, gold and cash in equal portions, at any one time each asset class would balance out the volatility in the others and hence, historically the maximum drawdown one could possibly expect would be significantly lesser than a portfolio consisting pure equities. However, the trade off is PP might perform a tad worse and lag behind a well executed value investing strategy. While our concern is that value investors will eventually succumb to the human psych and sell out at the lowest to stop the pain, Eric and Seak Eng believes in overcoming that and the additional gain compounded over time will make a world of difference to the final portfolio results.

On the day where there is a 40% drawdown, take the train to Raffles Place and look at everyone working. They are all adding to the balance sheet of your company, all adding to your wealth. The drama (market losing 40% value) is but your imagination.” EK.

“Embrace drawdowns. People fail to realize and do it but it is a good time to buy shares and add to your positions” WSE.

It is apparent that the founders of Aggregate believe that ‘time in the market’ is much more critical than ‘timing the market’. In their typical grounded fashion, they shared with us why they do not try to predict and time market corrections.

“2008 was the crash. In 2006, my portfolio went up 35%. I remembered in 07, I was thinking, wow the market is quite high, what should I do? But I remained fully invested all the way, and was up 69% that year. In 2008 I was down 36%. If I had followed my gut feel and chopped everything in 2007, I would have been safe in 2008 but I would have missed the 2007 run up. That is the price of timing.” EK

“If you try to avoid the worst days, you also end up avoiding the best days”. WSE

A fund that proclaims to charge no management fees and no sales charges sounds almost too good to be true. Even more so when the fund aims to achieve returns through value investing, examining the fundamentals of each company and adding the strongest and most undervalued ones to its portfolio, with the conviction that market participants will eventually value the companies rightly. The long gestation period could see the fund not performing for years and the fund managers drawing no income for a long time.

Eric explains frankly that while this model allows a new relatively new setup like Aggregate to attract new clients, deep down they also recognize that the current pricing model operated by funds is fundamentally flawed, as it allows  managers to be paid regardless of how the portfolio performs. They recognize that one cannot time the market but rather need to let the cycle take its course, and during lean years, and it is only right that the managers have their skin in the game together with their clients.

[It was only after the session when we realized that with only a $2000 one off subscription fee and no other fixed charges, it is even cheaper to buy into Aggregate and let the professionals build your portfolio for you, if you are looking to invest a high six figure sum in Asian equities, than to purchase them from the open market . In other words, given a large enough investment, the fund managers are actually subsidizing your brokerage charges.]

We asked about the challenges they are facing and Eric explains.

“For us, investing the money was never the issue. We have been doing it and achieving that kind of returns for years. The biggest issue we have is in growing the business. Because in this business, investors often screw themselves by buying during the high and selling out during the low. By doing that, they will never hit 15%. For our investors, there is no doubt this kind of returns could be achieved if you stay in the game and continually invest.” EK.

Like two kids who have found the key to the candy store and cannot wait to share their fun(d) with the rest of the world, Eric and Seak Eng ask only for patience from their investors to ride with them through market cycles and allow them time to deliver. In an industry dominated by more form than substance, more greed than morality, we are gratified to see the reverse manifested in Aggregate’s founders. BigFatPurse wishes them all the best in their journey to grow Aggregate Value Fund into a powerhouse value investing fund for the retail investors.

For more information on Aggregate Asset Management, do visit Check out their interesting FAQ. We love it!

Related NextInsight story: MORPH: A Successful Value Fund Manager You Haven't Heard Of 

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+1 #5 8178 2013-11-03 17:23
incidentally, the fund should be up by 10% since the time of inception. This is minus the performance fees. Not too bad.
#4 8178 2013-11-03 17:22
if you are invested with them, they will give you monthly updates on their top equities.
#3 Orchid 2013-11-03 15:48
Yikes, you are right Mr Warren!. $640,000 is a decent sum to buy if you have done your homework and have a great feeling about it.

Now I just wonder what stocks Aggregate holds. Can't they reveal some names? It will help business, I am sure.
#2 warren 2013-11-02 19:38
Perhaps the batteries on your calculator are flat? 2% of $32mil is actually $640,000, not $64k as you've calcuated it to be...?
#1 Orchid 2013-11-02 12:56
"Each stock makes up at most 2% of the portfolio, with the norm being half to one percent."

-- on AUM of $32 m, this means that a stock takes up only $64,000 at most. This looks a little inefficient. U do research and then you have the conviction to buy -- only up to $64K only?

Other than this, generally I think the fund is based on sound fundamentals & probably will do well for its investors.

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