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Rock wrote: Many people mistakenly believe that just because a penny share price is already so low, it cannot possibly go any lower. Consequently, they feel that the only way for these shares must be up.
In reality, though, the reverse might be true. Any share can fall to zero, which means that you could lose all your money. In fact, penny shares are probably more likely to do this because they are smaller companies. To average down penny share is no wise, the more you average down the lost get bigger. A snowball is the best analogy for compounding the lost. As you roll the ball through the snow, the surface area gets bigger. The more surface area on the snowball, the more snow it picks up, the lost increase faster.
Thing is, just because the share price is so low does not automatically give it more potential to rise. Instead, it is how the company will perform that determines this.
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